Hi, I'm Dung Ly

I am a web designer with a background in Strategic Product Design. For the past seven years I have been designing web applications for learning and behavioural change. I've helped clients deliver better learning experiences in retail, finance, the government and the recruitment sector.

Due to my few years' experience as a frontend developer I have learned to 'speak dev' and I think beyond the boundaries of my job description. Among the many UX titles I identify most closely with the UX architect: I feel responsible for the structure and flow of products at the intersection of UX and information architecture, and am able to examine features at a granular level while also maintaining a high-level perspective of the overall product.



UI design

Design systems

Graphic design

UX copywriting

User testing


Adobe XD




After effects





Styled components



Job history

Jan 2022 - present
UX Lead - TinQwise, Hilversum
Mar 2019 - Dec 2021
UX designer & frontend developer - Qollab, Amsterdam
Sep 2016 - Sep 2019
UX designer - TinQwise, Hilversum
Feb 2016 - Aug 2016
Graphic designer - De Oude Bibliotheek Academy, Delft
Mar 2015 - Dec 2015
Graduation intern - iTTA kennisinstituut voor taalontwikkeling, Amsterdam
May 2014 - Dec 2014
Brand development intern VO5 and AXE Hair - Unilever, Rotterdam


Nov 2018 - Feb 2019
Noah Road

Frontend development

Sep 2012 - Dec 2015
Delft University of Technology - Faculty of Industrial Design Engineering

Strategic Product Design | Master

Sep 2008 - Nov 2011
Delft University of Technology - Faculty of Industrial Design Engineering

Industrial Design Engineering | Bachelor

Sep 2010 - Jan 2011
Delft University of Technology - Faculty of Mechanical Engineering

Biomedical Engineering | Minor